Vampire Mythology and Corporate America

Tales of vampires have been with us for thousands of years. The Babylonians had Lilith, who reputedly had a thing for sucking the blood of babies. The fiends lurk in the most unimaginable places…The Greeks had the lamaias, also with a penchant for the little ones. The Ashanti had Asabonasam, the Haitians had Loogaroo, India had the Rakshasas. Nearly every culture in every time has had some version of the myth. The specific traits may vary, but again and again we have the story of the undead creatures with the fearsome hypnotic gaze and the unholy need to drink human blood. It wasn’t until the advent of “Varney the Vampire”, however, that the vampire truly reached its stride in Western culture. “Varney” was published in 1847 (the same year as “Wuthering Heights, but that was about a different sort of soul-sucker) as a series of “Penny Dreadfuls” which eventually encompassed 108 episodes. Fifty years later, Bram Stoker gave us “Dracula”, which left a lasting imprint on vampire mythology…but eventually people turned back to other monsters to occupy their imaginations. It wasn’t until the 1980’s that vampires would experience their next true resurgence, but they took off with a vengeance and have been prominent features of our fiction ever since. What tale of ourselves are we exploring inside this particular mythos, and what possible application can it have here, at the beginning of the 21st century? Who is the vampire now? Continue reading

Reclaiming Ownership

It is one of the greatest risks of living in a capitalistic society: where money is the presumed basis for happiness, each person grows up implanted with a susceptibility to marketing.

Humans have been trying to sell each other on their ideas since the beginning of time, and we have made an art form of the process in Western civilization. Children’s books ensure that we equate Cheerios with happy moments in Dad’s lap, and coloring books ensure we have an up close and personal experience with the crucifixion of Jesus. Formal political indoctrination may wait until we are older, yet most learn early on what our elders consider to be in line with their other moral marketing, and this is reinforced by the political dogma espoused in such “neutral” zones as church and school.

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